Truth in advertising is a current priority enforcement area for the ACCC, with large fines being awarded against companies for false or misleading representation of health or nutrition information.
Arnott's Biscuits has paid $51,000 in penalties for using a "false comparator" to claim on the packaging of certain Shapes products that the contents had 75 per cent less saturated fat. This is despite the fact the claim was clarified in fine print at the bottom of the pack.
Correct Food Systems can assist businesses with their product information and labelling.
Read more: http://www.smh.com.au/business/retail/arnotts-biscuits-fined-by-accc-for-misleading-fat-content-claim-on-shapes-20151122-gl5bsd.html#ixzz3yPg6f7m4