"Consumers should be able to purchase food products based on accurate health and composition claims ... Oats have many health benefits, [but] on their own they are not high in protein, contrary to the representations made about these Uncle Tobys products," ACCC chairman Rod Sims said.
Earlier this week, Arnott's Biscuits was penalised by the ACCC for using a "false comparator" to claim its Shapes Light & Crispy products had 75 per cent less saturated fat.
Read more: http://www.smh.com.au/business/retail/uncle-tobys-oats-maker-penalised-by-accc-for-misleading-protein-superfood-claim-20151125-gl8bvu.html#ixzz3svdEBCsw
Correct Food Systems can assist you by reviewing your artwork and labelling claims.